Sustainable Living with James

Meet James

James is working in our Organics department this summer and we think he brings a unique perspective to sustainability and the impact we have on the earth. James agreed to do an interview in both Spanish and English!


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Cuentanos un poco sobre vos, sus trabajos , y su role en Rochester! Cual es la cosa que mas te atrae sobre este role?

Ante de todo, creo que la gente que si encuentran lo que le apasiona, tienen la suerte de pasar el dia en juego y diversion. siento que naci por ser Director Creativo. El poder de ser el magafono por companias y causas increibles es una que se tiene que usar con sabiduria y inteligencia. Es por eso que solo me alineo con causas en la cual creo. Mi familia y yo nos mudamos de Brooklyn, y Rochester es muy distinto, pero vemos la potencial que tiene la ciudad, y hemos decidido quedarnos aqui. Impact Earth tiene una gran mision, y un base de seguimiento super solido. estoy muy emocionado por la oportunidad de conectar con nuestro base principal de usuarios, y que ellos nos ayuden a cumplir nuestro Mision Rochester 02020 Y con la Campana "Una Gota en el Balde, Una gran Maravilla"

Cuentenos sobre su antepasado, trabajando sobre sostenebilidad y estilos de vida de menor impacto.

Bueno, para ser super breve, vamos a decir que tuve una gran oportunidad de emergirme en las culturas y costumbres de cetral y sur america durante 6 anos, 4 de la cual fui estratega de mercadeo por el ministerio de turismo de Nicaragua y Chile. En esos paises, todo se usa, se reusa, luego se vende o se regala por uso ajeno. Cada parte del animal o planta, y los desechos, tienen costumbre de hecharlos al jardin en compost. Vivi en una finca organica de cafe. Vivi en un hotel de lujo estilo casa en arbol, ecoturistico, y e vivido en varios aldeas, comunidades y fincas remotas en todo america sur y central. Como consultor de imagen y estrategia digital, tuve la oportunidad de hacer mucho en trueque por servicios, tambien recibiendo conocimientos intimos de muchos de los operaciones y producciones del eco turismo. E sembrado Moringa Olifeira, y ayudado disenar el processo de extraction del aceite de las semillas. Ajonjoli, Girasol, Cafe y chocolate. e participado en esos processos de semilla a producto. Ahorita mismo, estoy entre el processo de hacer mas eficiente el processo interior de Impact Earth, en el departamento de Organicos, La cual estoy redisenando.

En su hogar, han hecho cambios eco en sus estilos de vida que quieren compartir.

La verdad, estamos conciente de nuestro impacto en la planeta tierra, y todos los dias estamos intentando ser mejor. Lo mejor que puedo decir es, porfavor, aprende a usar un soldador, y arreglar pequenos electronicos. La mayoria de los electrodomesticos el el landfill, se podian arreglar con .06 centavos de soldadura y 10 minutos de trabajo leve. Tienes la informacion del universo entero en tu celular, uselo de forma productivo por favor.

En su opinion, cuales son algunas cosas que todas personas pueden hacer para mejorar su relacion con el medio ambiente.

Con el riesgo de sonar super hippy dippy, la mejor cosa que cualquier persona puede hacer para mejorar su relacion con el medio ambiente es, poner los dedos de los pies en la grama, pararse con el frente en alto y respirar. sluego cerrar los ojos y piense en la possibilidad infinitesimal, de que la tierra se formara, y que haiga aire para nuestros pulmones. que ests vivo, vos tal y como sos, es ina maravilla en si mismo, que los vitaminas y minerales que son vos, los consumiste en alimentos que fueron crecidas en terra, fertil, con los desechos, quisas, de un balde igualito al tuyo de la cocina. Si eso no te cambia la vista, y hacerte apreciar el processo, y cada gotita, pues no hay forma de hacerte ver, creo yo.

Cual es su lugar verde favorito en Rochester?

Rochester me fascina, y Siempre e sido asi. Hay tanta historia, en cada rincon de la ciudad. Por ejemplo, hay un parque de rosas en la Avenida Lake, justo al lado del YMCA. El lugar se llama Kelsys Landing, y fue el ultimo destino para esclavos escapados del sur, liderados por la famosa y exaltada Harriet Tubman. El lugar tiene vistas de la cabina escondite, y tiene una caminata que termina en un parque con vista de la cascada. Uno de mis lugares favoritos de Rochester.


Tell us a little bit about yourself, your work and your role in Rochester! What interests you most about this role?

Above all, I believe that a person who finds what their true passion is in life spends the day feeling as if they are playing, or having fun. I feel I was born to be a Creative Director. The ability and skill to be the megaphone for awesome causes and amazing brands is one that should always be wielded with wisdom and understanding, which is why I only align myself with brands I can truly believe in. My family and I moved back to Rochester from Brooklyn, and Rochester is a very different place. Rougher in a lot of ways, but we see the potential in this city, and have decided to stay here. Impact Earth has a grand mission, and a very solid base following of users, which I am excited at the opportunity to get to know over the next few months, as we work together with them to let the world know our mission with the " Drop in a bucket, a beautiful thing" Campaign.

What is your background with sustainability and green living?

Well, to be extremely brief, let's say I had the fantastic opportunity to immerse myself in the customs and cultures of the central and south American countries over the course of 6 years. For 4 years out of the 6, I was the lead strategist to the Ministry of Tourism of Nicaragua and Chile. In those countries, everything gets used, then reused, then sold to a third party for them to use and love until they have no use for it and give it away to someone who will probably use it ti you can't even tell what "it" is anymore. The death of an animal or plant to feed you is respected, in that every part of the animal or plant is found a use. anything not used is turned into compost for the garden. As a strategy and marketing consultant, I have been able to work with awesome companies in these countries, and participated in a lot of production processes from seed to product. I helped plant 10 acres of Moringa Olifera, and design the oil extraction process. Sesame seed, Sunflower Seed, Coffee and chocolate from seed to cup, all processes I was able to learn, study and improve upon at the companies where I worked. Currently, I am currently in the process of redesigning the internal Organics department of Impact Earth.

Have you and your family made eco-minded choices you’d like to share?

In our home, we are very conscious of the impact we have on the earth, and every day we work our best to make it less. The best thing you can do for your planet, your home, and your wallet, is to learn to use a soldering tool. The majority of the small household electronics that you wind up in the trash heap, could have been fixed with 6 cents of solder and 10 minutes of light work. You have the entire universes knowledge in your pocket on your phone. Use it productively, please.

What would you say are some small steps people can take to improve their relationship with the environment?

At the risk of sounding super hippy, I believe the best thing any human being can do to improve their relationship with the environment is going outside. Wiggle your toes in the grass. Stand up straight with your chest out and your head back and breath... Close your eyes and think of the infinitesimal possibility that our earth would even form at all and that with that forming would come air for our lungs. That you are alive and breathing that air is a marvelous thing in and of itself. Now think about the fact that the vitamins and minerals that are currently you, were once the food you consumed, which was once the dirt and composted materials of the discarded food scraps from someone's kitchen, and someone's bucket just like yours... If that doesn't make you feel closer to the environment, I don't know what will.

What is your favorite green space in Rochester?

Rochester has always fascinated me for the amount of history found in every little corner of the city. Did you know that there is a Rose Garden in Maplewood park, right down on Lake avenue, next to a YMCA called Kellsys Landing? This place was the final stop of escaped slaves on the underground railroad. Harriet Tubman herself had a cabin at this location and would see the Freedmen onto their boats to sail to Canada. There is a beautiful walk that ends in a park with statues and a waterfall overview of the lower falls. One of my favorite places in Rochester.


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