Sustainability Spotlight: Becca Delaney Johnson

About This Series

Sustainability Spotlight is a blog series sponsored by Impact Earth that allows readers to discover the best zero waste practices in Rochester. We totally support our nominees that are living their best #zerowaste lives and hope that you do too! If you would like to nominate yourself or another local for our Sustainability Spotlight series, just let us know!


Who is Becca?

“I am from just outside of Syracuse, NY originally. I moved to Rochester as a first-generation college student at St. John Fisher and quickly fell in love with the city. Since then, my parents have retired here, and my sister, her husband, and my nieces and nephew all moved here. I started my business, The Cause Collaborative, in 2014 because I sensed a gap in the community. I set out to create a company that focused on serving this region's nonprofit sector. Specifically, we help nonprofits tell their story — through organizational development, integrated marketing strategy, branding and design, and event experiences.”

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Her Background with Sustainability and Zero Waste…

“I remember when I was a kid, I wanted to be a veterinarian. It was all about animals for me. As I grew older, I started to understand that protecting nature and the well-being of animals were directly related. That correlation led me to begin caring for our world in a new way. From recycling projects in high school, to service projects in college, and then starting the Fast Forward Film Festival in 2014 — Rochester's only environmental film festival — the more I learned, the more I cared. My company, The Cause Collaborative, strives to help clients think about their events in a new way. We encourage our clients to consider minimal waste practices, and teach through our case study of the FFFF events being over 90% minimal waste in its four years of existence to date. We are now going for a B-Corp certification, and although it is an extensive process, we're excited to continue to evolve our business to meet today's standards and match best practices for waste management and diverting waste from landfills.”

Upcycled cardboard art (6 total environmental and Rochester themed arches) from Rochester's own Magnus Apollo Design were on display at the Fast Forward Film Festival Green-Carpet Gala in 2018 held annually at the George Eastman Museum. This event features zero/minimal waste kiosks from Impact Earth and helps teach guests composting, recycling, and landfill education.

Upcycled cardboard art (6 total environmental and Rochester themed arches) from Rochester's own Magnus Apollo Design were on display at the Fast Forward Film Festival Green-Carpet Gala in 2018 held annually at the George Eastman Museum. This event features zero/minimal waste kiosks from Impact Earth and helps teach guests composting, recycling, and landfill education.

Becca’s Reason for Living Sustainably…

“ I BELIEVE STRONGLY THAT WE’RE ALL MEANT TO BE HERE AND TO MAKE A DIFFERENCE. EVERY LITTLE BIT HELPS. ”

“It's certainly a lifestyle — my motivation really comes from wanting to make a difference and having purpose daily... which is also my motivation for my business. I believe strongly that we're all meant to be here and to make a difference. Every little bit helps.”

Her Favorite Zero Waste Products…

“We use reusable Keurig coffee containers, recyclable stir sticks, and either washable/real or compostable utensils and dishware in our day-to-day business operations. We also recycle paper and plastic wherever possible, and our last on-location event was minimal waste thanks to the presence of Impact Earth. With a little mindfulness when it came to purchasing/ordering on the front-end, we can feel good about our efforts to keep our waste minimal at work.”

What she Likes about Living a Zero Waste Lifestyle…

“Knowing that every time an effort is made, natural resources are being supported (not being depleted) helps me to enjoy the sustainability efforts we've brought to the business and everyday lifestyle.”

Her Favorite Green Spaces in Rochester…

“Indoors - Lamberton Conservatory. I loved taking my nieces there. Outdoors - Cobbs Hill Park for sure... I used to live right near there, so lots of memories with my pups and husband.”


Interested in learning more about the zero waste lifestyle products that Impact Earth offers? Check out our store.

Learn more about how to get involved in the #zerowasterochester movement by getting in touch with us.

Or if you’d like to nominate someone for our sustainability spotlight series, drop us a line.

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